International Growth Consultancy
15+ years of hands-on experience scaling brands from zero to double-digit million €, across 20+ countries in Europe, GCC, CIS and Africa.
From market entry strategy to daily operational execution — I provide tailored consultancy for every stage of your international journey.
Market assessment, go-to-market roadmaps, and channel strategy for brands entering Europe, GCC, CIS, and Africa.
Marketplace launch and optimisation across Amazon EU, Zalando, Namshi, Jumia. Revenue scaling with measurable KPIs.
Master franchise partner selection, contract negotiation, and wholesale channel development across global markets.
I help you assess market viability, build solid business cases, and plan budgets before committing to new territories — turning ambition into bankable strategy.
Category management, merchandise planning, stock optimisation, and sell-through improvement for retail operations.
Cross-functional transformation across logistics, IT, and operations to reduce lead times and elevate customer experience.
I open doors. Through my established network of distributors, franchise partners, marketplace managers, and retail buyers across 20+ countries, I connect you with the right people — fast.
Every market plays by different rules. I guide you through country-specific trade regulations, import requirements, labelling laws, and compliance frameworks so you enter with confidence.
I am Özgür Özel — a sales and operations executive with 15+ years building global market presence for leading brands including DAGI, KOTON, YARGICI, and Harvey Nichols.
Based in Berlin, I work with brands at every stage — from first international foray to multi-continent scaling. My approach combines rigorous commercial strategy with hands-on operational execution.
Every engagement is backed by real-world experience delivering measurable growth at the highest level of international retail.
Scaled brand from zero to 20+ countries. Generated double-digit million € turnover in 24 months. Launched on 30+ e-commerce marketplaces. Expanded franchise footprint by 40% across 6+ markets.
Drove 125% YoY growth in global e-commerce revenue across 10+ major marketplaces. Reduced operational costs by 25%. Boosted digital marketing ROI by 40%.
Launched in 6 international markets with 15 stores, generating €15M turnover (20% of company revenue). Achieved 35% YoY e-commerce growth via Zalando and Amazon EU.
Curated luxury fashion assortments. Managed international brand relationships and optimised seasonal buy plans.
A selection of companies I've partnered with across retail, e-commerce and international trade.
Whether you're entering a new market or scaling an existing one, let's explore how I can help your brand thrive globally.